CI/Trademark

Corporate Word Mark

The strength and solidness of the “DAEWOO” logo harmonized with the softer and rounder CI of POSCO, stressing the company’s strong will to actively respond to external environment changes and achieve lasting development through endless innovation. The image of youth and state-of-the-art associated with the color blue signifies creativity and a challenging spirit.

English

POSCO DAEWOO’s English CI POSCO DAEWOO’s English CI

Korean

POSCO DAEWOO’s Korean CI POSCO DAEWOO’s Korean CI

Color System

POSCO BLUE (PANTONE 302C) is a soft blue which expresses the unity running through the POSCO Group, a cutting-edge yet environmentally-friendly company.

Main Color

POSCO BLUE
PANTONE 302C
C:100 M:35 Y:0 K:40
R:5 G:80 B:125

Sub Color

POSCO LIGHT BLUE
PANTONE 299C
C:85 M:10 Y:0 K:0
R:0 G:165 B:229
POSCO DARK GRAY
PANTONE Cool Gray 11C
C:8 M:0 Y:5 K:82
R:75 G:81 B:81
POSCO LIGHT GRAY
PANTONE Cool Gray 4C
C:0 M:0 Y:3 K:30
R:189 G:189 B:186